Internal Branding

An internal Human Resources group had made the shift from offering transactional work to offering more proactive, consultative advice. They wanted to profile their expertise and also increase their visibility among client groups and the public. They wanted a logo and tagline that would professionally represent their organization.

Jill Malleck facilitated a creativity session where all members of the department created images and words that described who they were and wanted to be. She interviewed key stakeholders for data on how the department was perceived. Then, working with a small representative group, she facilitated a process of creative thinking that resulted in a logo and tagline that the whole community embraced.